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Brand Storytelling
We held a fantastic event at the British Library last night, outlining our 6 steps of storytelling – a programme designed to help business make it’s messaging more viral. Does it work….is it the...
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A short cut to brand building
My wife accused me of not listening to her this weekend? I’ve been decorating our hall and stairs for about 6 years now and despite MANY MANY! reminders, had once again forgotten to get the paint brush...
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Mobile Advocacy
Mobile Internet is getting ready for take off and there are a number of interesting applications being discussed this week. 1. The Sunday Times reports that a system called Shomas is being tested that...
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Google recommends Fred’s place
This week Google announced a new service that supplements it’s Google maps program called Latitude. Latitude allows you to share your location with your friends and see where your friends are on a map....
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Memorable corporate storytelling
If you read this Blog regularly you will know that I believe storytelling is an increasingly critical skill that needs to be acquired by brand and communication managers. Stories, unlike simple...
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How to use Twitter
When every TV and radio celebrity is talking about their Twitter site and the Times produce a Top Twitter List, you know it’s gone mainstream. Here is an interesting summary of the ways marketers can...
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Barcode Wikipedia
Last summer I wrote a post about a Visitor book I had read whilst on holiday in Spain. I went on to remark that the concept could be more widely adopted in the brand world (a remark that resulted in an...
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Google Flu Trends
Clever old Google. They even have an application that allows you to predict the growth of Swine flu.
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Designing the perfect elevator pitch
A few years ago I heard Allan Leighton speak at a marketing conference. “If they haven’t understood, you haven’t communicated” he said in his talk outlining the challenges he was facing at the Post...
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Product placement arrives in the UK
I received an interesting offer this week. If I plugged a company’s Ugg boots on this blog, they would pay me $50. Product placement is about to become big business in the UK. As of tomorrow, companies...
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